888 Holdings Continues on its Expansion Campaign

May 20 - It seems like every week the online gambling industry is reading about yet another deal signed between the leading gaming company, 888 Holdings and various software companies. 888 Holdings seems determined to provide its players with one of the most diverse and attractive gaming suites on the internet, thanks to its innovative Integration Platform.

The latest deal was one announced between 888 Holdings and the Cyprus based Rival Powered. Under the terms of the new agreement, 888 Holdings will integrate Rival's offerings onto its gaming platforms, as well as its gaming history and shared wallet.

The CEO of Rival Powered, Patrick Stacey said: "As a new market leader in innovative games, Rival is proud and eager to partner with 888 in providing its visually rich and highly interactive offering of games to a wider audience."

The Senior Vice President, Head of Offering for 888 Holdings, Gabi Campos said after the signing of the deal: "As 888's gaming arena becomes broader, through constant internal development of sophisticated games and integration of external unique content, we seek partners that can provide freshness. 'iSlots' video clips, atmosphere and characters are perfectly suited to provide a highly interactive fun customer experience for players who access games from 888's casino lobby, poker room, sportsbook portal and bingo website, or from 888 white labeled platforms."

888 Holdings recently struck deals with the interactive gaming content provider, Electracade, as well as Gaming Technical Solutions, which provides cross channel gaming solutions for online gaming operations.