888 Launches New Interactive Casino Site

April 1 - When asked what they miss most about land-based gamblers, many players mention the 'personal touch'. They miss the ability to speak to the dealer, or have someone look directly into their eyes.

With so many online casinos available out there, it is good to note when a company manages to find a niche in the market and develop a product that is sure to take off. As it so happens, 888.com, one of the gambling industry's leading companies, has listened to what players are asking for and have come up with a brand new concept that is sure to take the casino world by storm.

The new site, 888 Casino.com, has all the elements of a successful site - great proprietary games, excellent bonuses, 24/7 live chat support and exclusive promotions not found anywhere on the internet. However, the most important part of the site is the interactive element, in the form of Elizabeth, a helpful (and quite beautiful!) hostess.

Elizabeth's job is to welcome players to the site and assist them through the first hurdles that they may encounter, such as downloading the software, understanding the welcome bonus and exploring the gaming variety. This is possibly the first time that a 'live' personality has been used to attract players to a casino site and 888 Casino.com is pulling all the stops when it comes to attractiveness, professionalism and user-friendliness.

Matt Robinson, 888.com's Marketing Director said: "Personal care for our players has always been a top priority for 888 and we decided to take it one step further with 888 Casino. I believe they will be pleasantly surprised."

In recent years, 888 has amazed the online gambling world with its solid, smooth-running products such as Casino-on-Net, as well as its latest 888.Bingoladies.