Betfair and TOTE in Australian Partnership Deal

April 8 - Betfair, one of the world's leading online betting companies, with a customer base of millions around the world, has signed a deal with the Australian TAB, TOTE Tasmania - the first of its kind in the country. The new deal will make Betfair the company's official online agency and distribute its brand around the world.

Betfair Corporate and Business Affairs Director, Andrew Twaits said about the partnership: "We'll be distributing TOTE Tasmania products to our customers worldwide. What that means is that Betfair customers will be able to bet directly on TOTE Tasmania products directly through their Betfair account."

Twaits stressed the convenience element of the new deal. "There will be a single log-in, a single interface and a single account, so no transferring of funds" he explained. "The convenience factor that we're announcing today is compelling."

The CEO of TOTE Tasmania, Craig Coleman, said that both companies, as well as the Tasmanian racing industry will benefit from the new deal. It is estimated that over $10-million a year will be collected for the industry, with some of the profits already earmarked for infrastructure development in Longford and Devonport. The state coffers will also undoubtedly benefit.

"When you add this to TOTE Tasmania's own plans for growth, the additional funding will help to secure the future of what is already a strong and vibrant Tasmanian racing," explained Coleman. "It is worth noting that Tasmania is the only jurisdiction in Tasmania whose licensed wagering companies are allowed to advertise in the UK. Betfair already has more than one million registered customers in the UK which it can market Australian racing to immediately."