SA Lotteries Takes Products Online

Friday 30 December, 2011 17:37

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Lottery fans in South Australia are now able to purchase their tickets online for the first time. The move comes after SA Lotteries signed a five year deal to make its products available online.

Up until now, SA Lotteries was the only state lottery company not offering its products online. The group signed with oz lotteries to ensure that some of the money spent by state residents on interstate lotteries is directed instead to the local market.

"This new arrangement will make sure that money already being spent by South Australians on lottery games is directed to South Australia and our local community," said the state's finance minister, Michael O'Brien, regarding SA Lotteries taking its products online.

He said that it made economic sense to "plug this needless leak in revenue, estimated to be about $3 million per annum."

The deal signed with www.ozlotteries.com would not compromise the players' safety or protection, promised SA Lotteries. The finance minister reassured players that online protections would be tough to ensure that players could purchase their tickets in a safe and secure environment. Measures will include checking the player's weekly spending habits and age verification.

The Chief Executive of Jumbo Interactive Mike Veverka, which runs oz lotteries, said that his company had the experience and proven track record to open up new lottery markets.

"Jumbo will work closely with SA Lotteries to offer customers a first class online buying experience and to continue improving the service to meet customer expectations," he said.

Play Saturday X Lotto Online

SA Lotteries said that many of its products would be available online, including its Saturday X Lotto tickets, Monday and Wednesday X Lotto, Oz Lotto, Powerball, Super 66 and the Pools.

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Unfortunately, instant stratchies and keno will not be available through SA Lotteries online at this moment.

The SA government is making plans to privatise the lottery corporation's license, and it is believed that allowing it to offer online services makes it an even more attractive investment for interested parties.

SA Lotteries has an estimated market value of around $350 million and a number of parties have expressed interest in it, including Tabcorp and the Tatts Group.

The government will charge a 10% premium for online sales.

According to O'Brien, online lottery purchases are currently a "niche market", but will grow significantly in the coming years. "It is a facility embraced by a younger cohort and there's a certain inevitability that as time passes, the number of people using it will increase," he said.

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