» Aristocrat Expanding to Online Gambling with OpenBet
Aristocrat Expanding to Online Gambling with OpenBet
Wednesday 8 February, 2012 16:46
OpenBet Technologies Limited, an online gaming and sportsbook software
developer, has signed an agreement with Aristocrat Leisure Limited, to develop
its land slot titles for the online gaming market.
Australian land-based casino systems supplier, Aristocrat has a number of
'top performing games' which UK-based OpenBet has agreed to adapt for online
use. Once converted, the games will be made available to operators via OpenBet's
game package releases, as well as its Electracade subsidiary through operators
in regulated markets.
David Loveday, Chief Executive Officer for OpenBet explained: "The major
partner agreement with Aristocrat is another example of how OpenBet can work
with companies to ensure that the best content is available to online
"The gaming industry has been going through a transition that is seeing
proven land-based content transcending to online platforms. OpenBet's leading
platform allows companies such as Aristocrat to deliver their popular content to
a much wider and growing audience," he said.
OpenBet has revealed that the first slots game to be adapted will be Geisha
slots, a 5 reel, 20 payline game with 'all the fun, excitement, colors and
graphics of the original casino version', as well as popular titles from the
Wicked Winnings slots series.
Aristocrat to Expand Online with Help of OpenBet
Sam Nickless, Aristocrat Emerging Businesses and Strategy Managing Director
said: "Our multi-year partnership with OpenBet gives Aristocrat the opportunity
to rapidly progress our online content strategy. Combining our top-performing
games with OpenBet's expertise and strong reputation will create a compelling
offering for both players and operators."
Aristocrat Online operates by partnering with online gaming platforms that
deliver their games to online gaming operators. Aristocrat Online has already
created a partnership with GameAccount Network and they are now extending their
operations with this partnership with OpenBet and one with Chartwell.
Game titles are currently being offered through operators such as Bet365,
Mecca Bingo and Money Gaming.
"We've been very pleased with the initial performance of our games online,
and the operator feedback has been positive. Our strategy is to put our
outstanding game content into the reach of players wherever it can legally be
played. These new arrangements allow us to rapidly deploy games to more
operators and therefore to more players,"explained Nickless.
According to the managing director, Aristocrat has selected software
developers with a positive reputation for reliable content delivery and security
and compliance, as well as having access to top tier operators within regulated
markets. OpenBet is based in London.