According to the results of the first half of the year, an increase in income from the gambling business was recorded in Denmark. All types of gambling, except lottery, increased their income by 6.4% to DKK 2.88 billion, the equivalent of EUR 387 million. Danish operators have also created an organization to regulate gambling advertising.

Danish gambling is growing and self-regulating

If you look at all types of gambling, the picture looks like this:

  • Thanks to a busy sports calendar, the company’s revenue amounted to 1.25 billion kroons, which is 23.5% more than in the same period last year. And this is not taking into account sports betting, by the way, if you want to get free predictions for matches, go to, where you will find the latest predictions for matches. In addition, in the second quarter, revenues from sports betting increased by 76.2% to 657 million kroons.
  • Online casino revenues also increased by 16.2% to CZK 1.43 billion.
  • Revenue for land-based casinos fell 55.5% as establishments remained closed for most of the first half of the year due to the COVID-19 pandemic and slot machine halls only opened in May. Income from slot machines fell 57.4% year on year to 163 million kroons. However, since its opening in May, slot machine revenue increased 62.5%, while land-based casino revenue rose 122.5% in the second quarter.

Meanwhile, the revenue of online casinos in the second quarter was 715 million kroons, which is 5.9% more than last year, but less than the record 717 million kroons recorded in the first quarter.

In June alone, the indicators tended to decrease: income from sports betting fell by 4.5% in a month and by 3.1% in a year. Online casino revenue was the lowest in a year at 212 million kroons, although this is still 18.2% more than in June 2020.

Meanwhile, the Gambling Advertising Council began to operate in the country, whose initiative was supported by nine operators and the Danish Online Gambling Association. Players who have received bonuses and are ordinary citizens and various organizations will now be able to contact the council with a complaint about marketing campaigns in both the terrestrial and online sectors.